How Florists Source Fresh Flowers
From farm to shop, trace the journey of fresh flowers. Learn how florists select quality blooms and what this means for the flowers you buy.
How Florists Source Fresh Flowers
Ever wonder how those beautiful blooms end up in your local flower shop? The journey from farm to vase is more complex—and fascinating—than you might imagine.
The Global Flower Trade
Flowers travel worldwide before reaching your florist:
How Florists Buy Flowers
Wholesale Markets
- In major cities, wholesale flower markets operate in the early morning hours. Florists:
- Arrive between 3-6 AM
- Walk rows of vendors
- Hand-select stems
- Negotiate prices
- Load purchases into vehicles
This method offers the best selection and allows hands-on quality inspection.
Wholesale Distributors
- Many florists order from distributors who:
- Source from farms worldwide
- Maintain cold storage facilities
- Deliver to shops on schedule
- Offer online ordering platforms
This is more convenient but less hands-on.
Direct from Farms
- Some florists build relationships with local farms:
- Seasonal availability
- Ultra-fresh product
- Unique varieties
- Supporting local agriculture
- Lower environmental impact
Farm-to-Door Services
- Newer models ship directly from farms to florists:
- Cut one day, delivered next
- Maximum freshness
- Limited selection
- Higher shipping costs
The Cold Chain
Temperature control is crucial. Flowers should stay cold from farm to shop:
Any break in the cold chain shortens flower life.
What Florists Look For
When selecting flowers, experienced florists check:
Seasonal vs. Year-Round
Seasonal flowers:Why This Matters to You
- Understanding sourcing helps you:
- Ask better questions about flower origins
- Appreciate seasonal choices your florist suggests
- Understand price variations throughout the year
- Support sustainable practices by asking about sourcing
Questions to Ask Your Florist
Good florists are happy to discuss their sourcing—it's a source of pride for those who prioritize quality.